The last week has been pretty eventful. My hard drive crashed earlier this week, and my friend Jenny’s server puked out on her yesterday (resulting in half a day of downtime).
Yet somehow, through that mess, there are still two great pieces of news.
The ExConsumer Ebook Is Here!
It’s been awhile since I’ve done a product review on this site, and I can’t think of a better reason to change that than Jenny’s new ebook: ”Wake Up: Break Free From Advertising Influences”. This is the first ebook from Jenny McCutcheon of ExConsumer, and I think it was worth the wait.
The ebook isn’t a deep dive into the subtle nuances of advertising; it’s exactly what the title says: a wake-up call. If you’re incredibly knowledgeable about marketing there’ll be a lot in Jenny’s ebook that you already know. But if you’re not, you might just be amazed at how much you don’t know.
I’m one of those people who would say “I’m pretty knowledgeable about advertising, so I don’t really need to read an ebook on the topic”. But I can tell you that since reading it, I’ve been more attentive to many aspects of the advertising around me. To me, that alone would be worth the price of the ebook.
For those of you who aren’t as knowledgeable, Jenny opens up marketers’ playbooks, shows you what they’re up to, then gives you the information you need to reduce and reverse the incredible psychological impact of advertising messages.
If you’d like more information about it, head over to Jenny’s site and check it out!
The Untitled Minimalism Podcast Is Here!
My first podcast is also going live today! My hope with this podcast is to interview one author or blogger every three to four weeks about a topic related to minimalism, simplicity, or frugality. I’m going to try to keep these podcasts in the 30-minute range.
Since Jenny’s ebook was launching today, I sat down with her earlier this week to discuss marketing, advertising, and her book launch. Check out the podcast here!
For those of you who use iTunes or another podcast management program, I’m still sorting out how to turn the podcast into a separate audio feed. I’ll have it sorted out in the next week or so. But until then, you can download the MP3 directly.
Let me know your thoughts on the podcast, and if you have a topic you’d like to hear covered (or if you’d like to be interviewed!) feel free to drop me a line in the comments or via my contact form. My door is always open!
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